Pandit Jasraj Cultural Foundation to host the inaugural HSBC Taj o Taj Festival, Agra

This is a 2 day festival, on the 22nd and 23rd of February 2025 with the support of and in association with Govt. of UP, Ministry of Tourism – UP, and Agra Development Authority (ADA), and Taj Mahotsav. We are also grateful to Indian Oil (IOCL) & Voltas Beko for their support to this unique festival in it’s first edition.

The pious land of Uttar Pradesh has always enriched the culture of our great country. Most of our country’s performing arts repertoire, is inspired from Lord Krishna's Leela. The preservation and promotion ofBharat's rich tradition of performing arts and culture is a critical intervention. And what better way than to present it to the global audiences against the backdrop of one of the world's most loved monuments, the Taj Mahal.

This is a unique moment indeed, and will be etched in the minds of people across the world, as after more than 2 decades a Festivalwill held atGyarah Siddhi, which has Taj Mahal as the back drop.

Durga Jasraj speaking about this exciting initiative said, “We are committed to make our Bharat's Sanskriti richer and feel extremely responsible since Hon. Prime Minister of India, Respected Narendra Modi ji launched the Pandit Jasraj Cultural Foundation.The exquisite monument Taj Mahal, makes it imperative that we present a festival, which we hope in time will attract even more tourists from across the world to experience the mystique of Bharat's confluence of Culture and Heritage which HSBC Taj o Taj – Cultural Ode to Taj Mahal aspires to present thereby bringing pride to our nation’s glory”.

Mr. Sandeep Batra from HSBC speaking about this exciting initiative said,“Commenting on the occasion, Sandeep Batra, Head, International Wealth and Premier Banking, HSBC India, said, “We are honoured to be part of the Taj o Taj Festival, a celebration that showcases the spirit of India's rich cultural tapestry against the enchanting backdrop of the iconic Taj Mahal. This is more than a tribute to our heritage, its a testament to the timeless legacy of Indian arts. At HSBC, we believe in the power of connecting people to opportunities, and through our association with this festival, we are bringing the world closer to India’s majestic cultural history. This historic event is a bridge between the past and the future, and HSBC is privileged to be a part of this special occasion."