The hailing success of the first international Filli franchise store in Qatar
Covered in several major media platforms and getting the plaudits of several eminent figures around the world, The FiLLi cafe chain got an appreciable impetus after it inaugurated its first international Filli franchise store back in 2021 at the Old Airport Street of Doha, Qatar.
The name of filli cafe much frequently came into the broader horizon soon after it inaugurated its first international Filli franchise store back in 2021.
For its remarkable success and its quick grasp over the food market in UAE and several neighbouring countries, many eminent figures praised for Mr Rafih for his outstanding achievements in the food industry.
Soon after the opening at Doha, Shashi Tharoor an Indian former international diplomat, politician, writer and a public intellectual appreciated Rafih Filli's success on his official social media account as: "Delighted to meet @rafihfilli, a brilliant young entrepreneur from Kerala who started off as a “Chaiwallah” serving tea to Arabs & whose #Filli chain of stores & cafes is now larger than @Starbucks in the UAE. Looking forward to his bringing his success story to India!"
In Qatar, quite uniquely for the first time FiLLi function through a model of the franchise which was planned in 2011 and handed over to the TGIR business group of Qatar. TGIR group came into existence by collision of a group of food connoisseurs with the aim of introducing fresh and novel food concepts in Qatar and meet its growing demands.
In one of his interviews Mr Rafih Filli the Founder and CEO of FiLLi Cafe said: “In the beverage industry, tea wasn't given as much importance as coffee. Cafés were only meant for Coffee. The concept of conversing over a cup of tea didn't exist. This was one of the biggest challenges in the journey of FiLLi. We ensured that we gave our customers the ambience where they could come and chat for hours over a cup of tea!”
The very first FiLLi Cafe dates back to 1991. The first filli cafe establishment that was a kind of single store at Mamzar Beach in Dubai was the result of sincere dedication & absolute willingness of Mr Rafih filli to grow and serve the world with his idea of a unique cup of zafran chai. But by now it has successfully been able to establish itself in countries like UAE, Bahrain, Canada, India, Oman, Qatar, Saudi Arabia, UK and USA having more than 75 functional outlets, 15 franchise stores and luxurious headquarters in Burjuman Tower, Dubai.
Instagram - https://instagram.com/rafihfilli
Disclaimer: No Deccan Chronicle journalist was involved in creating this content. The group also takes no responsibility for this content.
