When it comes to digital marketing, social media is the number one channel that can boost brand awareness, enhance customer relationships, and increase sales. However, successful social media marketing is not for the faint-hearted.
With over 92% of marketers using social media to promote their offerings, your campaigns and posts can drown in the sea of information if they are not captivating enough. Failure to post consistently, recycling posts, and creating sales campaigns will push away your followers.
Wondering how you can boost your brand's social media presence? Try out these unique ideas to keep your brand's social media feed fresh and exciting.
Develop a Weekly or Monthly Series
One of the best ways to keep your followers hooked to your page is by giving them something to look forward to. Create a weekly, biweekly, or monthly series and post specific content. For instance, you can create a question and answer series and answer followers’ questions every Friday afternoon. That way, your followers will expect something from you every Friday. As you offer valuable information, you’ll gain their trust and keep them glued to your feed.
Share Video Content
Want to increase social media engagement and reactions? Share videos. Hubspot reports that 36% of marketers attribute video marketing to attracting new audiences and increasing brand awareness.
You don't have to invest in expensive video production equipment posting bite-sized video clips is a good place to start. You can share user-generated content, product reviews, and unboxing videos. The goal is to keep your users engaged and prompt them to comment, react, or share the short videos with friends.
Tutorials and How-to Content
When customers start their shopping journey online, they are likely to visit a page with tutorials and how-to content. It is even better if you have a landing page where a visitor can land and learn more about a service or product.
For example, if a car buyer wants to find a car dealership in Houston, they will search for "best car dealership in Houston." They are more likely to open a search result with a video preview, tutorial, or model description than one with a still image and a sketchy caption.
Contests and Giveaways
Contests and giveaways have become common marketing strategies for businesses because people are always looking for great deals and freebies. Competitions attract more leads, increase your page's visibility on social media, and help you reach new markets.
Contests don't have to cost an arm and a leg. There are hundreds of cheap competition ideas to explore. You can give free product samples, branded items, or gift cards. Remember to be professional when creating and running contests to avoid backlash from frustrated followers.
Live Sessions
Pre-recorded videos are engaging, but there is something about live videos that glues people to social media pages. It has to do with authenticity, uniqueness, and unpredictability. Neither you nor your audience knows what will happen next, which makes the sessions exciting.
You can invite your followers to ask questions or give recommendations. Share different but valuable information every time or introduce an unusual activity to keep your followers engaged.
Disclaimer: No Deccan Chronicle journalist was involved in creating this content. The group also takes no responsibility for this content.
