This artistic Calendar supports a Cause
The duo of Amita Talwar and Renu Swarup believe in the power of art to make a significant change in society. Their organisation, Art for Causes, helps raise funds to supports social causes like providing health care and education for the under privileged.
One of their projects is the annual Art For Cause calendar. This year’s calendar featuring Amita Talwar's work, has received a great response.
The artist quips, “Five corporate houses used them as their new year gifts and helped spread the Art for Causes message on the importance of education.”
Speaking about her love for art, she says, “I love painting and experimenting with different mediums, acrylic, water colour, ink and mixed media. My new passion is to merge photographs taken by me with some of my paintings.”
Photography has been an old passion for her. “I have shown my work in Hyderabad, Chennai and New York. When I realised that this interest could be utilised for generating funds for non-profit organisations, my hobby became a lot more meaningful. It also raised my personal bar, for nobody will buy art just because the proceeds go to charity. It has to be aesthetic enough for people to bring it into their spaces,” she explains.
The artist also talks about her first experiment of merging different mediums. “Most of the visuals are layers of different photographs and paintings. I enjoy the process as the results are totally unpredictable and you cannot preempt what the final outcome will be,” she muses.
One can't help but notice the interesting and contrasting subjects that she has chosen for every merged artwork. One such interesting piece would be the June artwork titled Glass Works that has seemingly humanoid facial forms on display.
Recalling the history behind the artwork, Amita reminisces, “We had gone for a holiday to some of the Baltic countries in 2015. The local art and crafts there were astounding. I came across these figures in a shop window in Riga and was mesmerised by the forms. Last year, on a holiday to the US, I was reviewing my pictures for the calendar and this one caught my eye. I layered it with a digital image of one of my abstract paintings (which has found a home in Dubai). The outcome is a combination of acrylics on canvas, interspersed with the expertise of a master glass blower from another continent! The originals are in different countries and the new entity, on the calendar!”