A compelling read of a young girl’s journey from being the butt of all jokes to becoming India’s top social media influencer with 1.4 million followers
Cover image of 'She'll Never Make It' by Masoom Minawala and Aditi Shah Bhimjyani. (Image by Arrangement)
At 200-odd pages, author-social-media influencer, Masoom Minawala’s book, She’ll Never Make It is a testament about how you can prove your naysayers wrong and come out as a winner with sheer hard work and determination. There are times in life when all of us go through confusion and uncertainty, especially when it comes to career choices when we are young. Masoom is no exception, but she shares her journey of turning doubt into a driving force and dominance.
The author starts from the early days when nobody had even heard of the word “blog” or “social influencer” in India. Always fascinated by fashion, lifestyle and the literary world, she started working as an Intern with the French Connection, Calvin Klein when she was 18 years old. That was the first time she came across the word “blog”.
Masoom shares interesting anecdotes and the times when she was ridiculed and derided for her fashion choices, career moves, and the idea of writing honest reviews about products ranging from cosmetics to branded clothes and accessories. Today, the 30-something social media influencer cum businesswoman is a brand in herself. She has spoken about brands and their products ranging from Louis Vuitton Christian Louboutin to Bylgari, Dior, and Estée Lauder. Her followers on Instagram are in epic proportions (1.4 million). When Masoom says “Buy” on her social media account, her virtual army goes out and buys products without batting an eyelid. In fact, several international companies and fashion houses make a beeline outside her office to endorse their products. This book is a guide to anybody who wants to build a career in content creation and learn about the challenges of being a social media influencer.
Masoom shares interesting anecdotes and the times when she was ridiculed and derided for her fashion choices, career moves, and the idea of writing honest reviews about products ranging from cosmetics to branded clothes and accessories. Today, the 30-something social media influencer cum businesswoman is a brand in herself. She has spoken about brands and their products ranging from Louis Vuitton Christian Louboutin to Bylgari, Dior, and Estée Lauder. Her followers on Instagram are in epic proportions (1.4 million). When Masoom says “Buy” on her social media account, her virtual army goes out and buys products without batting an eyelid. In fact, several international companies and fashion houses make a beeline outside her office to endorse their products. This book is a guide to anybody who wants to build a career in content creation and learn about the challenges of being a social media influencer.
The author candidly talks about the different phases of her life, right from her teenage years, self-doubt, marriage, and motherhood to her annual presence at the Cannes Festival. She shares how each failure and negative comment helped her become more determined to become a successful “fashion blogger.” The glamorous photos and racy prose make She’ll Never Make It an easy read. Hundreds of aspiring folks, men and women who aspire to tread along the unbeaten path will relate to Masoom’s story. Age is just a number, and the author shows us that with perseverance and grit, nothing is impossible.
( Source : Deccan Chronicle )
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