Covering up the skin from harmful UV rays doesn’t seem enough for the skincare regime. Evolving studies have shown the addition of a new aggressor which is damaging our skin – Blue light. Blue light is emitted not only from the Sun but majorly from the screen of our digital devices – phones, laptops, TV, fluorescent light bulbs to name a few, which has become an integral part of our lives and we are all the time exposed to these harmful blue light rays.
Unfortunately, Blue Light penetrates deeper into the skin and results in faster ageing and skin pigmentation. Long-term exposure to concentrated blue light energy can cause colour changes, inflammation and weakening of the skin’s surface. Understanding the need of the moment, after continuous research, Organic Harvest has introduced an exclusive range of sunscreens with blue light technology to fight against the blue light emitted by digital devices. CEO of Organic Harvest, Rahul Agarwal shares the concept of blue light and how it damages the skin.
What solutions people should seek in order to protect skin from blue light?
We protect our skin when we go outdoors but what about indoor skin protection from the harmful effects of blue light emitted from digital devices. Digital screen time is unavoidable. Clearly one needs to take both indoor and outdoor approach that provides protection to our skin.
- Ensure using blue light shields on your digital devices to limit the effect.
- Use sunscreen with blue light technology when indoors and not just when you step out in the Sun. 24*7 protection to your skin is required against these harmful rays. Look for an organic sunscreen which protects from Blue light rays as well. A lightweight range of organic sunscreens using the blue light technology with organic ingredients such as Aloe Vera and Kaolin Clay act as a protective layer on the skin.
- Use organic sunscreen with blue light technology when indoors and not just when you step out in the Sun. 24*7 protection to your skin is required against these harmful rays.
- Don’t forget to go for wide-spectrum SPF to fight the battle.
- Dim the light on your phone and computer screen to lessen the impact of the blue light, or apply a blue light filter, but this is not guaranteed to prevent damage.
How your newly launched sunscreen different from other sunscreens in the Skincare industry?
Organic Harvest, as a result of continuous research and commitment to introduce innovative products to the Indian market, unveiled its exclusive range of sunscreens with blue light technology. This product works on the in-out formula, to fight against the dangerous Blue Light emitted by electronic devices as well as harmful UV rays. The product comes in SPF 30 and SPF 60 for oily skin, effectively protects skin cells from the unwanted oily texture of the skin, urban pollution and blue light rays. Whereas, SPF 30, SPF 50 and SPF 60 are ideal for normal skin and help in regulating hyperpigmentation caused by blue light rays.
Most sunscreens offer protection only against the sun but this sunscreen provides an organic shield against both blue and UV rays. Its key ingredient Aloe Vera and Kaolin clay protect the skin through creating a protecting layer and removes impurities such as grime, dirt, pollution and germs from the pores.
How do you think that the newly launched sunscreen is going to revolutionise the organic personal care industry?
It’s not very long back when SPF in sunscreens became a buzzword in the 90s. The fear of getting skin tanned and being damaged by these UV rays transformed the discourse in the skincare industry. This time too, anti-blue light sunscreen will revolutionise the industry in a similar manner. The reason lies behind the fact that a majority of our day’s share spends facing digital devices. Our skin is constantly being exposed to the damage by blue light rays. Organic sunscreen with Blue light technology will provide relief to our skin against this damage. Given the paramount importance of this sunscreen in our digital savvy life in today’s times, it will surely set the course of the revolution in the personal care industry.
What are the other trends that consumers can foresee in the personal care industry?
The personal care industry is growing seamlessly with innumerable trends to foresee. According to Grand View Research, the organic personal care market size is expected to grow by $25.11 billion by 2025. Technology innovation in skin care products and implementation of AI are going to be the major trends which this industry can expect in the upcoming years. In addition, three major areas of growth will be fragrances, specialised skin and hair care. Currently, India accounts for a market share of 1 per cent. However, it is expected to grow significantly over the next five years.
