DC spoke to city’s designers and found the colours and designs that they have come up with. Chennaiites wear both Indian and Indo-western costumes for the occasion. The women of Chennai love their gold, and keeping that in mind designer Rehane has brought out indo - western wear having smoky blue with a lot of gold foil, giving it a very westernized type of look. She also adds “I have brought in lot of Peshwaz, which basically is a floor length kalidaar kurta with churidars, and very heavy dupattas. The color theme this year is towards the brighter side.”
With the temperature on the rise, the designers are also going for comfortable materials. Chaitanya Rao, a leading fashion designer, says- “I am bringing in a lot of organic cottons this year. There is an open jacket that can be teamed with anything to wear like with a sharara dress or jeans. It is a long flowy jacket that goes with multiple costumes. My designs generally are timeless kind of pieces made using antique colors and designs. A lot of the pastel colors have been used this time.”
Diwali dresses are also bought keeping in mind the wedding season that comes after it. The women of the city do not generally shy away from repeating their clothes. Tina Vincent, of XXL Tina Vincent Store, who likes designing such clothes and specializes in designing plus-size, says, “I prefer giving a western touch. I focus on good fabric and cuts. Even with my embroidery I don’t overdo it. You should always be able to pair it up with accessories like jewelry and wear it for multiple occasions and not just a onetime wear costume. I have this year brought in a lot of blings, shimmers and sequences. I am generally known to make clothes on the darker shades but this year I am going towards white and pinks also because women these days are experimenting with these colors a lot.”
