Standout graphic prints and a riot of big, bright and bold hues are truly reminiscent of summer. And this time around, the (sartorial) message is clear – more is more, and there’s no looking back. With workwear steering away from the conventional and becoming more about striking an intelligent balance between casual and chic, eccentricity and quirky patterns are making it to the fore like never before! While Deepika Padukone exuded serious feminine flair with her red printed flowy dress on the Day 1 of Cannes’17, she’s not the only one to give this timeless trend a go. Kendall Jenner and Gigi Hadid have also managed to make headlines every time they sashayed down the streets with leopard printed coats, off late. With digital prints being the buzzword in the city and across, city designers tell us more...
“Graphics and digital prints have made a huge comeback this season, where it’s all about abundance and exuberance. Designers, both internationally and at home, are celebrating summer in its full glory by going ‘into the wild’ and using different types of flora and fauna in fresh and bold hues. A trend to watch is the fusion of geometric and organic shapes, such as neutral stripes fused with tropical motifs bursting in colours,” believes Mansi Bihani, a fashion designer. Chalking out some of the guidelines to abide by, city-based designer and influencer, Priyanka Vinod enthuses, ‘‘Prints never went out of trend, honestly! It’s one of those timeless styles. You can play so much with this style! You can go print on print like the new print suits, which have one print on top and another on the bottom. This is one of the looks I personally vouch by. Also, when we talk about prints, they arent restricted to just floral. They could be striped and checkered prints - so the scope is really wide and it’s for everyone and all body types,”. She also adds, “The whole horizontal vertical stripes depends on the width and length, it’s actually not a proven fact that either makes you look thin or fat. It’s still debatable.”
Echoing similiar lines about how it all boils down to sharp styling, Aloka D’Souza, a young designer in town concludes, “Styling really matters when it comes to digital prints. Digital prints can be very bold, so one must be careful about what they pick and how it would suit them. The body type and height of a person does matter with the size of print and texture of fabric it’s printed on. Somebody could be attracted to a certain print, but it might be just the neckline in the outfit or just the size of the print that could look terrible on them. If a print needs to be emphasised. Say, the print is used on a top or pant/ skirt. It’s best to pair it with a neutral coloured opposite. One thing to keep in mind is to never mix digital prints with other prints. Could be a dicey thing to do.”
