Beauty treatments from the comfort of your home have seen a surge in services in the city. Owing to monsoons and the chaotic city traffic, many people are now opting to stay home bound and try these beauty treatments. No wonder that that there has been an extraordinary spike in service orders this season.
This has also led to spike in startups and dotcoms like Housejoy, The Bangalore Mobile Spa, Urban Clap, Stay Glad, The Happy Feet, Vyomo, Get Look, The Home Salon and others that are all set to give you the pampering you need.
Monsoons see a different mix of services than summers or winters — all that humidity in the air is very damaging to the customer’s skin and hair.
More importantly, stepping out into rain or worse, monsoon heat, immediately after a treatment nullifies the effect of the service! Saran Chatterjee, CEO Housejoy states, “There is a huge demand for home beauty treatments during the monsoon season. This clearly shows how women have adopted the idea of at-home beauty services. A team of beauty experts go in a cab to the client’s place for any kind of beauty treatment.
Liposoluble wax or detan wax that leads to a complete removal of hair and fuzz is gaining popularity.” Rubina Guleria of The Bangalore Mobile Spa adds, “Monsoon specials include coffee and orange scrub, with a deep tissue massage. People also celebrate couples anniversaries and get together with friends at home by taking these beauty sessions. Since we get our own beds it’s very convenient for everyone to take full service suites.” The beauty services that are on the rise during the monsoons are hair spas and facials, since there are oil deposits due to the rise in humidity. Cleaning out pores and conditioning your hair go a long way in will help giving a luminous and well-groomed look!
Shalini Chopra of Stylish by Nature agrees stating, “Why go to a salon when the salon can come to you? I’m totally in favour of calling in therapists home for beauty treatments as it has a lot of benefits like no waiting time, it saves money and time and I can work on my laptop or phone while getting pampered with a manicure, pedicure or body polish and plan by day well.”
A lot of women balance their hectic lifestyles, workplace, home, kids and social life, and a home treatment can be a big time saviour when you want that relaxation or a beauty fix. Ankasha Tejam, cofounder and director Medfone states, “For working professionals like me, grooming has always been very important. I’m happy that now I can just click on one of these apps to get waxing, threading, facial, hair spa or even a body massage from home.” Home services are clearly on the rise in the business of beauty.
