Fashion psychologist Dr. Dawnn Karen coined dopamine dressing in her book, “Dress Your Best Life” as “mood enhancement dressing”. It has become synonymous with wearing flamboyant clothing. The theory says, certain colours, textures, and styles of clothing can cause the brain to release dopamine, a chemical associated with feelings of pleasure and motivation.
“The synchronisation of colors, textures, and clothing styles affects our disposition by releasing vivacious hormones that elevate the sensation of pleasure. Colors and emotions are directly connected to each other as we perceive and evaluate something through the same,” says fashion designer Neha Gupta of Label Ranian. Now-a-days, brands and labels use the dopamine dressing strategy, considering how color influences us. “The ability of hues to change how we emote and react. For the same reason, people should make the choice to dress themselves according to their comfort,” says Neha.
“Always keep in mind that you should accessorise according to the outfit you wear. For example, if you choose to have a simple neutral outfit, you can style it with statement earrings, bags, or a pop-colored pair of heels,” she adds.
Color theory and fashion psychology can be powerful tools in this practice.
“By understanding these associations, individuals can select clothing items in colors that align with the mood they want to cultivate. These also vary across cultures and generations. Wearing clothing with bold patterns or interesting textures can evoke feelings of excitement and stimulation,” says designer Renesa Rastogi, Label RCKC Aurum.
The way we dress can impact our self-perception and how others perceive us, leading to changes in mood and behavior. Wearing clothing that reflects our personal style and values can boost confidence and improve self-esteem.
“To practice dopamine dressing, start by considering the emotions you want to feel throughout the day. Think about the colors that are associated with those emotions, and select clothing items in those colors. Additionally, consider your personal style and what clothing makes you feel the most confident and comfortable. Ultimately the aim is to make you feel good, whether that means wearing flamboyant clothing or something more subdued, you can use clothing as a tool to enhance your overall well being,” says Renesa Rastogi.
Colours boost your mood
Warm colors spread positivity and sunshine, and cool colors boost relaxation and calmness. Warm colors like oranges and yellows heighten joy and playfulness, whereas cool colors like blues and purples spread tranquility and composure,” says Neha Gupta adding, “A blue outfit reflects stability and confidence, while a bold red radiates passion. A subtle green color initiates the growth of the person; white evokes a sense of security, luxury, and peacefulness; and lastly, a royal black outfit is a piece of elegance and mystery.”
