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Swadesh and Falguni Shane Peacock Unveil Limited Edition Couture in Hyderabad

Hyderabad: Swadesh, a brand that takes pride in championing Indian craftsmanship, together with the global couturiers Falguni Shane Peacock, is proud to announce an exclusive showcase at Swadesh's flagship store in Hyderabad. This significant event not only extends the couture showcased at India Couture Week but also marks the 20th anniversary of Falguni Shane Peacock, celebrating a fusion of traditional Indian craftsmanship with haute couture.

Swadesh collaborates with Falguni Shane Peacock to blend traditional techniques with cutting-edge fashion design. The collection features iconic Indian crafts such as Kanjeevaram silks, Chikankari embroidery, and Banarasi brocades, meticulously designed to reflect the ethos of both brands. The limited edition couture, available exclusively in Swadesh, reimagines Indian artisanal heritage through contemporary masterpieces, showcasing exquisite craftsmanship alongside innovative design.
Falguni Shane Peacock has established their place as a leading luxury couture designer globally over a glorious span of 20 years. The brand has constantly pushed its boundaries to create luxury looks season after season and evolved with every season. Falguni Shane Peacock extends its frontiers by infusing traditional craftsmanship with contemporary techniques and experimenting with silhouettes and colours every season. The brand has advanced in terms of design sensibilities and technology by pioneering features such as virtual styling that let Falguni Shane Peacock personally design and co-create ensembles virtually. With a remarkable reputation for translating its DNA and philosophies into every finely crafted ensemble, Falguni Shane Peacock amalgamates imagination with reality, traditional with contemporary, and infuses true elements of ‘luxury’ to it. The designers are positioned famously for their classic design sensibilities and timeless qualities that make them a favourite amongst celebrities.

Reflecting on two decades of fashion innovation, Shane Peacock, co-founder of Falguni Shane Peacock, notes, "Our collaboration with Swadesh is particularly special as it allows us to explore new dimensions in fashion by marrying the intricate beauty of Indian craftsmanship with contemporary design."
“We are excited to unveil this exclusive FSP monogram-laden edit, an extension of our Rang Mahal collection showcased at the India Couture Week, 2024. For the first time, we've worked with treasured textiles of India and adorned them with motifs that draw inspiration from India's rich heritage and culture. This limited-edition collection features bespoke sarees with intricate zari work. We invite you to explore this special edit at the Swadesh store in Hyderabad,” says Falguni Peacock, co-founder of Falguni Shane Peacock.
This showcase sets the stage for the upcoming launch of a ready-to-wear collection that transitions from the exclusivity of couture to accessible ready-to-wear, promising to extend the exceptional elements of the couture line into everyday fashion and broadening the reach of this unique aesthetic blend.
Swadesh is dedicated to promoting and elevating Indian craftsmanship, with a diverse product portfolio that spans exquisite apparel, handcrafted home decor, and unique accessories. By integrating traditional skills with contemporary aesthetics, Swadesh offers authentic, handcrafted products at its flagship store in Hyderabad and through its dynamic online presence, supporting artisans across India.
Experience the unique fusion of tradition and modern elegance with the Swadesh x Falguni Shane Peacock collection. Visit our flagship store in Hyderabad to explore this limited edition line and discover the craftsmanship and innovation that define this collaboration.
( Source : Deccan Chronicle )
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