Singles connecting via sports on Tinder’s Passport feature this summer
This season, all eyes are on Paris as singles and sports fans flock both physically and virtually to the City of Light (and some say Love). In a destination with charming allure that has inspired romance for centuries, singletons are saying bonjour to a world of possibilities on Tinder! Since the beginning of July 2024, key Tinder data reveals how users are leveraging this opportunity to make meaningful connections:
- There has been almost a 20% increase in Swipe activity in France and Tinder has seen a 103% increase in Tinder Passport TM Mode activity to key tourist sites in Paris.
- Paris ranked 18th as international city destination in the weekend of 19-21 July and moved to the 6th spot during the weekend of 26-28 July as the top international cities that young singles in India passported to.
- The top 3 origin countries of those using the Tinder Passport Mode feature in July to change their location to France are the USA, Brazil and Turkey.
- The top sports selected as interests in Tinder users’ bios right now are football, basketball and swimming.4
- The fastest growing sports interests are gymnastics (+31%) and basketball (+14%).
- There has been an increase in the number of users with the job descriptions ‘olympian’ (+52%) and ‘athlete’ (+43%) on Tinder in Paris.
For those who are yearning to be part of the (sporting) action from across the world, Tinder Passport Mode allows users to search by city or drop a pin on the map to begin liking, matching and chatting with others in their destination of choice! Other users will now be able to see that you’re in Passport Mode on your profile and looking to match with a tour guide to learn all the local secrets, or a potential date to explore a new town with.
Tinder’s Passport Mode feature is used on average 145,000 times a day and Tinder users have virtually traveled almost 100 billion km over the last year, which is the equivalent of traveling to the moon and back over 130,000 times!
Tinder sees peak usage of the Passport Mode feature between the holiday periods of June to August and December to January. As users are hoping to secure a date in their future holiday destination, we also see that Passport Mode users aged 18-25 years tend to be more active, sending and receiving 3X more messages than Tinder users not using the Passport Mode feature7.
To use Tinder Passport, a premium feature, users can head to Settings, tap on Location, add a new destination by dropping a pin on the map, and start swiping on profiles in a different city. See who’s out there, and make plans everywhere!
Because privacy matters, for athletes who would prefer to keep a low profile in Paris this Summer, Tinder’s Incognito Mode is a step up from fully hiding your profile. Users can still Like and Nope in the app, but only those whom you’ve Liked will see you in their recommendations. So make the most of dating culture this sports season with Tinder Passport and who knows, you might just land an unforgettable date!
1 Tinder internal data from Swipe activity (including Likes, Nopes and Super Likes) pulled on 25th July based on the period 1-25 July 2024.
2 Tinder internal data from the Tinder PassportTM Mode feature pulled on 25th July based on the period 1-25 July 2024.
3Tinder internal data from the Tinder PassportTM Mode feature pulled on 28th July based on the period 1-28 July 2024.
4Tinder internal data from Interests in Tinder bios pulled on 25th July based on the period 1-25 July 2024.
5Tinder internal data from job descriptions in Tinder bios pulled on 25th July based on the period 1-25 July 2024.
6Tinder internal data from Passport Mode from July 2023 to July 2024. Data was pulled on 25 July 2024.
7 Tinder internal data from PassportTM feature and average number of sent and received messages pulled on 25th July 2024.
