Get, Set, Go! Hunch poll reveals GenZ Travellers’ Go-To Travel Booking Sites

The primary appeal of travel booking sites lies in their user-friendly interfaces and comprehensive databases that aggregate information from multiple providers, enabling travelers to find the best deals and options tailored to their preferences. The convenience, efficiency, and extensive options provided by these platforms have made them indispensable tools for modern travelers, fundamentally transforming the landscape of the travel industry.

A recent poll conducted by a user on Hunch, a popular social discovery app, revealed insightful preferences among Gen Z travelers regarding their choice of travel booking sites. The poll results showcased a clear frontrunner as chosen by 7k GenZ voters: MakeMyTrip, which captured a commanding 53.1% of the votes. This substantial majority underscores MakeMyTrip's position as the go-to platform for travel bookings among Gen Z users.

Trailing behind, but still notable, was OYO with 24.8% of the votes. This significant share highlights OYO's strong presence and appeal within the Gen Z demographic, positioning it as a formidable competitor in the affordable hotel booking segment The 'Other' category, encompassing various lesser-known or niche travel sites, garnered 15.3% of the votes, indicating that while a smaller segment of Gen Z users prefers alternatives, there is still room for diverse options in the market. Finally, Goibibo secured 6.8% of the votes, placing it fourth in the poll. Although it holds a smaller market share compared to the leaders, this percentage reflects a loyal user base that values Goibibo's offerings.

Overall, the poll results highlight the competitive landscape of travel booking platforms, with MakeMyTrip leading the charge, followed by OYO, and a notable interest in other diverse options. This data is invaluable for understanding the preferences of the Gen Z demographic and can guide future marketing and service development strategies for travel booking companies.