Tel Aviv in Israel is the Vegan Capital of the World and Deccan Chronicle spoke to Amruta Bangera, Director of Marketing at Israel Ministry of Tourism—India to find out what is drawing tourists to Israel.
Excerpts
Q: What are the statistics on Indian visitors to Israel, and what factors are driving this growth?
To everyone’s surprise, we have had around 9,100 visitors from India from January to November, and globally, 9.5 million people have visited Israel. This shows how dedicated people are to this promising destination. The destination itself is a major factor, with its beauty attracting visitors consistently from Jan to May. We have had a group hosted by the ministry, and the amount of love people have shown is tremendous. This is a very mutual and natural organic thing happening, even before we launch our campaign.
Tel Aviv
Q: Can you tell us about the proposed e-visa program for Indians?
We will be launching the e-visa program pretty soon, in the next couple of months. This shows how important the Indian market is for us. The Israel Ministry of Tourism believes in the Indian market and wants Indians to visit. India will be the first country to implement the e-visa program.
Q: What is the current visa process like for Indians to visit Israel?
The current visa process involves applying through the consulate or embassy in Delhi, Bangalore, Mumbai, or Kolkata. You download the form from the visa website, apply, and submit it to the relevant consulate. The visa is issued within 10 business days, provided all documents are correct as per the checklist. It’s not a difficult process, just submit the documents and you will get the visa.
Q: What are the Israeli experiences that you think will appeal to Indian visitors?
Israel and India have a great connection, with cultural similarities and a love for food. It’s a win-win situation, with both countries exchanging cultural experiences. I have seen many youngsters wanting to visit and explore new destinations. We are trying to reach the masses, and we understand that information needs to come from local newspapers and media to trickle down to the masses.
Negev Addax Dafna Tal
Q: What are the culinary similarities between Israel and India?
The most challenging thing for travelers is often vegetarian food options. But Israel is known for its vegan restaurants, with over 144 options in Tel Aviv, the “vegan capital of the world”. We cater to all kinds of vegan and vegetarian food, including falafel, hummus, and shakshuka, making it easy for travellers.
Cheese Tasting - Galilee
Q: Considering the sensitive situation in the area, what kind of safety measures are in place for tourists?
Safety has always been our priority. You hardly hear of any discomfort to tourists, except when rules are not followed. Areas with tension, like northern borders, are restricted, but the rest of the country is safe. We ensure tourists avoid sensitive areas, and those who have visited have returned safely with amazing stories
Q: What are the most visited places in Israel by Indians?
Israel is a tiny destination, covering it from north to south takes only 6-7 hours by drive. You can experience snow and desert within this radius. Popular spots include the old city of Jerusalem, Tel Aviv for partygoers, Eilat for beaches, Haifa for gardens, Nazareth for religious significance and the Dead Sea for therapeutic benefits. We also have a kibbutz, promoting eco-tourism and sustainable tourism.
White Water Rafting In Galilee Itamar Grinberg
Q: How is Israel planning to attract more Indian tourists?
We are trying to get the message out that Israel is open for tourism. We are meeting with airlines like Air India to increase flight frequencies. We are also working on addressing safety concerns and introducing E-Visa to ease travel. We will be launching a campaign soon, once the timing is right.
Q: From which countries have you seen a surge in tourism?
Currently, the US and UK are leading, but on the Asian front, India is the second-largest source market.
Q: What is drawing Indians to Israel?
It’s been an organic and natural process that’s drawn people to Israel. We have done a great job in getting the information out and educating travel agents and tour operators about the destination. We participate in seminars, webinars, exhibitions, and road shows to promote Israel as a beautiful destination, not just for holy land, leisure, or ice, but also for adventure tourism.
Q: How accessible is Israel from India?
Air India used to fly directly from Delhi to Israel, taking 6.5 to 7 hours. Now, there are connecting flights with one-stop, taking around 9-10 hours, with connections in Dubai, Gulf, or Addis Ababa.
Q: What is the dress code like in Israel?
There’s no dress code in Israel, except in Jerusalem’s temples and certain areas where modest dressing is required. Elsewhere, you can wear whatever you feel fit, from shorts to dresses, especially at the beaches.
