Sandeep M Singh, an ad-filmmaker from Mumbai, is about to launch Headrest, a film about car headrests. The objective of the movie is to clear the myth that headrests in cars are meant to break open the glass in case of being trapped and to create awareness around educating your kids on alternatives to break open the glass in case of emergency.
Director Sandeep, famous for his projects for the History channel, shared his outlook to make people aware of this and advising them how to resort to safety tools inside car. He believes in showing things in a kids’ safety video to raise awareness than documenting it through some violent events. A firm believer that “Movies are the best medium to educate”, he ascertains that he will be a good tutor.
The idea came to him when the news emerged in Mumbai about the struggle and death of three poor kids while playing in a car and accidentally getting locked inside. News emerged some five years later of how some children got trapped in a Delhi cab and died. Such reports influenced the filmmaker to articulate the problem in a presentable version to raise awareness. “I never thought of documenting it as it may also lead unfortunate parents of victims having to relive the horror,” he said.
Addressing the issue of kids dying in car due to suffocation, Sandeep got committed to bring awareness to the various issues affecting the society at large. “People in north have the habit of leaving their children in the car while they go shopping and come back in a while, but they don’t seem to know what could happen”, shared director Sandeep while explaining the story behind his second public service film.
The director was in the city last Sunday for screening his upcoming video in IIT-M’s annual fest Saarang’19. The video is set for launch on Youtube on February 5, during Road Safety week (February 4 to February 10) by the Ministry of Road Transport & Highways, Govt. of India, with an aim of creating awareness on commuter safety in passenger vehicles, especially for kids. The theme for this year’s campaign is ‘Sadak Suraksha — Jeevan Raksha.’
