Kozhikode: With the corporate food supply chains increasingly eyeing on the city, the native hoteliers are launching an app to aggregate.
Recently when Swiggy tried to foray into the local market, it invited much protest as they have their supply chain.
Uber Eats, another food aggregator, also conducted a market survey in the city and is ready for launch here.
The state conference of Kerala Hotel and Restaurants Association (KHRA) held in the city recently witnessed the clash of interests between the traditional hoteliers and the online players.
Swiggy failed to get even a space in Salkar, the mega food exhibition of KHRA district committee in connection with the state conference. The forays of big players like Swiggy, Uber Eats and Zomato, which have created a rage in metros, prompted the KHRA to try its luck in app-based business offering authentic Malabar cuisines.
KHRA district secretary C. Shameer they would resist the entry of corporate players.
“They first give discounts even up to 50 per cent and later override the existing hotels giving space for others who can supply food for lesser rates,” he alleged.
“The hotel industry has goodwill, and the food is a cultural affair for Malabar region. It's not mere ambience and taste, but the quality, culture and traditional flavour.”
The KHRA is promoting the city-based food delivery groups like Potafo and Geton Touch.
