Retail therapy can go a long way in calming those frazzled nerves. But,what about those who cringe at the arduous ordeal of picking outfits for those innumerable occasions? If the latter seems more like your everyday story, how about getting assistance from an expert, perhaps?
Before you roll your eyes in puzzlement, we zoom in on this trend as city experts tell us more about how the need for personal shoppers is on the rise, with young adults giving the concept a nod in order to get more bang for their bucks.
Vouching on how the demography of those coming in for such services has varied from 20 something to individuals in their late 40s, Nisha Guleria Naidu, a city-based fashion influencer and personal shopper reveals, "People today understand the impact and value of undertaking professional help. Personal shopping isn't just about shopping to make someone look trendy. It's an elaborate process, which entails gauging an individual's lifestyle, clothing goals, their natural clothing habits and more. It's very wholesome, and for those who know the impact of dressing well."
While the impressive spike in the demand for personal shoppers over the recent times is being witnessed, many experts saw it coming. "Bengalureans have been open to hiring personal shoppers long before most metropolitan cities. I have been in UK and see that Indian women abroad hesitate so much on hiring personal shoppers. Interestingly, there's a better receptiveness towards the idea here! A personal shopper is trained to think about the individual and what suits them unlike tagging a friend along for advice. In an era where it's easy to get bullied by trends, expert guidance on what to opt for will only help in shaping up a healthy perspective about yourself and your body type, opines Sandhya Aiyer Oza, a city-based personal shopper. Starting at Rs 6000, a shopper’s services are all about helping you make wiser choices.
Oza adds, "Your choices as a personal shopper must instill a strong wave of confidence in the buyer. Your client needs to be confident with what you have helped them pick. Many times, it would be a look they never imagined could suit them. It is my job to stroke their self-esteem and let them explore."
While the term is mostly associated with the niche, the perception is rapidly changing. "Whether you're a young homemaker or a corporate honcho; having someone assist you with your shopping preferences only makes things easier," adds Aditi Sinha, a Bengaluru-based fashion influencer, who offers sartorial advice to clients too. Echoing along similar lines, Nishka opines, "Always fix a budget on how much are you comfortable spending, So that you don't end up feeling like you received the shorter end of the stick."
