BENGALURU: The BBMP is struggling to reach their target of 100 per cent garbage segregation at source. Now it has turned to the Kannada film fraternity to help them drive home the message of garbage segregation.
The BBMP has approached Kannada superstar Puneeth Rajkumar to spread the theme of garbage segregation and to make known the ill-effects of plastic.
Not only has Mr Puneeth agreed to be a part of BBMP’s advertisements and short films, a few other popular actors have also consented to be a part of the initiative and do their bit to spread awareness.
“Kannada comedian and theatre personality Rangayana Raghu and actor-producer Sihi Kahi Chandru will be part of the awareness drive that will focus on the roles and responsibilities of citizens. Although there is a certain amount of awareness among citizens, the difficulty lies in the implementation,” said a top official.
Meanwhile, the BBMP has also reached out to human rights activist Akkai Padmashali, who will be a part of the awareness drive.
Commenting that the implementation would be more effective if a celeb was giving out the message, special commissioner (solid waste management) Subodh Yadav said a massive campaign would be launched in April.
“We thought having celebrities would help. However, due to some procedural issues, though publicity campaigns have started, they are not reaching citizens as expected. Earlier, we had planned to launch the campaign before the budget. Now, we are hoping to start from April,” he said.
Mr Yadav maintained that eventually the civic body would also reach out to school students and make them pledge to segregate garbage at source.
“We have identified various methods to bridge the gap between understanding garbage segregation and implementing it at the primary level,” he said.
