Chennai: New Year’s Eve saw 6.5 million food delivery orders, which was 18 per cent higher than last year’s Eve. The average order value also was 30 per cent higher than on a normal business day.
New Year’s Eve is a landmark day for online food delivery services and its prominence is increasing every year - from roughly 5 million orders on New Year’s Eve 2021, 5.5 million for 2022 and 2023 was the best-ever New Year’s Eve for online food delivery services with 6.5 million orders, according to RedSeer Consultants.
There are up to 20 days in a year when online food delivery platforms witness significant jumps in order volumes. The most significant of those days is Dec 31 or New Year’s Eve (NYE), which witnesses by far the largest spike in orders on any given day of the year.
High volumes were recorded throughout the day on New Year’s Eve 2023 with the orders peaking for dinners and late-night meals, where the GMV delivered was 2.5-3x of other days of the year. The Average Order Value (AOV) on the day was also at least 30 per cent higher compared to other days of the year as people were ordering from premium restaurants to treat themselves on the day.
Food delivery orders on NYE23 were a nationwide phenomenon as metros, tier-1 cities and the rest of Indian cities exhibited almost similar growth in order volumes on this day.
“Spike days like the IPL, Cricket World Cups, Diwali, NYE, etc. are critical for online food delivery services as customers order more and spend more. It is also important for the brands and platforms to be able to serve the increased load on these days,” said Abhijit Routray, Associate Partner at Redseer.
