For the first time ever, the bubbly Amul girl was found in tears, following the death of her creator Sylvester daCunha. This moving post was tweeted by former Amul MD and current Indian Dairy Association President RS Sodhi to condole daCunha’s death.
“The man who created the legendary, longest-running campaign and the ageless positioning of ‘Utterly Butterly Delicious’ to Amul Butter. Farmers will remember Shri daCunha for building India’s biggest brand for them,” Sodhi said.
Sylvester daCunha, the creative mind behind the iconic and immortal 'Amul Girl' campaign, died on Tuesday night in Mumbai.
Jayen Mehta, Managing Director of Amul marketer Gujarat Cooperative Milk Marketing Federation Ltd, termed the passing of daCunha a big loss to the advertising industry.
“He is the man behind the Amul girl. He has been part of Amul’s advertising for six decades. Obviously, Amul owes a lot to him for the entire branding he gave to Amul and giving this Amul girl to the world and making it the world’s longest advertising campaign with a single character,” Mehta said.
The Amul topical campaign featuring the immortal ‘Amul girl’ was designed for Amul butter with the tagline ‘Utterly Butterly Delicious’. Significantly, the topical concept helped Amul strike a connect with consumers and the producers and farmers alike.
