Hyderabad: Advertising in the city goes for a spin. The Hyderabad traffic police has become the first in South India to give approval for four-wheel advertising on the city roads.
The ‘Black Stallion’, has LED screen displays on three sides with P5 resolution for the day and night visuals. This vehicle with GPS tracking system can display audio-video advertisements. The distraction it will pose to commuters is a matter of concern.
The traffic police issued certain guidelines and restrictions regarding how and were Black Stallion can be used. The vehicle will be allowed to travel in certain specified areas. The company has been told not to operate the vehicle on main roads or at traffic junctions, as it is likely to distract drivers and pedestrians.
The vehicle is permitted to operate in areas where there are private firms, institutions as well as residential areas.
The traffic police has also advised the advertisers to use the vehicle for public campaigns within Hyderabad limits.
“Advertisement is about visibility. After months of research, we zeroed in on a three-sided advertisement design with aesthetic appeal. Priority was maximum display space and visibility,” said Mr D. Sharath, associated with the project.
The LED screens are placed in three positions. One side will be a video wall and two will have -backlit LED (illuminated from behind) which will be static. From Flex to LED display is a huge change.
