Odisha to promote millet-based liquor to boost economy and curb illicit trade
In a bid to boost the agricultural economy and curb the menace of illicit liquor, the Odisha government has decided to promote the production of liquor brewed from locally grown millets.
Bhubaneswar: In a bid to boost the agricultural economy and curb the menace of illicit liquor, the Odisha government has decided to promote the production of liquor brewed from locally grown millets. The decision was revealed during a review meeting of the state’s excise department on Friday, presided over by excise minister Prithiviraj Harichandan.
The state government is actively exploring opportunities to collaborate with firms specializing in millet-based liquor production. According to a statement from the excise department, discussions have already been initiated with several companies to bring this initiative to fruition.
To encourage millet-based brewing, the government has announced a subsidy scheme for producers. Additionally, the excise department will consult the industries department to facilitate a smooth implementation process.
Apart from millet-based liquor, the state is also planning to develop high-quality and flavored liquor from mahua. This traditional brew holds cultural significance in Odisha and is popular among local communities. The government aims to modernize its production to enhance quality and appeal.
In an effort to boost the state’s economy, the government is also considering the production of premium-quality foreign liquor locally. The excise department noted that these initiatives would be incorporated into the forthcoming Excise Policy 2025-26. The policy will also include strategic measures to curb the sale of illicit liquor.
“The state government has decided to provide incentives for brewing liquor from millets and mahua in Odisha. Various measures will be introduced in the new excise policy to tackle the issue of illicit liquor,” said an official from the excise department.
Looking ahead, the government aims to export high-quality liquor to other states and international markets. Excise Commissioner Narasingha Bhol highlighted that this initiative could significantly boost the state’s revenue and enhance the global recognition of Odisha’s traditional brews.
“This is a strategic move by the Odisha government. Through this, the government seeks to strengthen its economy but also to promote sustainable agricultural practices by supporting local millet farmers,” a government official said.
