Chennai: The BJP hopes to flex the social media as a strategic political tool to gain mileage this Assembly election. Union minister of state for road transport, highways and shipping Pon Radhakrishnan, who is very active on Twitter and Facebook, has been updating the pages on a daily basis both in English and Tamil.
Like him, state president Dr Tamilisai Soundararajan besides state vice presidents M. Chakravarthy and Vanathi Srinivasan are quite adept in embracing the social media for effective communication. “We are at present concentrating on the Modiji’s visit to Coimbatore and once it is over we will complete the programme to train our party members on using the social media,” a senior leader said. Following the launch of the training programme, the saffron party has sensitised the cadres in several districts and asked them to highlight the various developmental works of the PM besides disseminate information on his good governance during this election.
“The BJP has done much more than it promised for the people of Tamil Nadu during the 2014 Lok Sabha elections. After BJP under Mr Modi came to the power at the Centre, the government held talks more than 25 times with Sri Lankan government resulting in securing the release of 1,300 fishermen from Lanka since the last one-and-a-half years,” says Mr Radhakrishnan, who has been in Coimbatore for the past several days, overseeing the arrangements for Mr Modi’s visit.
Party’s national convener of social media Amit Malaviya, who was in the city to help the state unit finetune its activities, says social media is an important tool with which the BJP can communicate with people.
Meanwhile, Mr Modi’s rally at the textile city in Western Tamil Nadu among the 20 cities identified by the Centre for it’s Smart City Project, is likely to be live telecast on the saffron party’s internet TV — yuva4india on Tuesday.
