Strawberry cultivation brings prosperity to Kalahandi farmers
Project Sangam has positively impacted over 1,200 community members in Kalahandi

Lanjigarh (Odisha): In a significant boost to agrarian development in the tribal-dominated Kalahandi district, Vedanta Lanjigarh’s flagship initiative, ‘Project Sangam’ is transforming rural livelihoods through crop diversification and scientific farming practices. The project has recently introduced strawberry cultivation, offering local farmers a lucrative alternative to traditional crops.
Implemented in collaboration with the department of horticulture, this pioneering initiative equips farmers with training and resources to grow strawberries—a high-value crop with strong market potential. The initiative not only increases farmers' incomes but also enhances soil health by promoting diverse agricultural practices.
Expressing his enthusiasm over the project’s success, Bishnu Prasad Singh, deputy director (horticulture), Kalahandi, stated, “With Vedanta Lanjigarh’s support, strawberry cultivation has been a remarkable success, significantly contributing to the economic development of farmers in the district.” He further acknowledged Vedanta’s commendable role in fostering sustainable agricultural practices and expressed confidence that such initiatives would set a benchmark for similar community-driven livelihood projects.
Pranab Kumar Bhattacharya, CEO, Vedanta Alumina Business, reaffirmed the company’s commitment to empowering communities through sustainable interventions. “At Vedanta, we strive to foster sustainable livelihoods by introducing modern agricultural practices. The successful launch of strawberry cultivation under Project Sangam is a testament to the impact of innovative farming methods,” he said.
Since its inception,Project Sangam has positively impacted over 1,200 community members in Kalahandi. The project has successfully introduced trellis vegetable cultivation across 9.6 acres, developed a 20-acre marigold cluster, and established an 18.5-acre mango orchard.
Further strengthening sustainable agriculture, the initiative has implemented 36 NADEP (Narayan Deotao Pandharipande) composting structures, bringing 72 acres of land under organic farming. Additionally, it has enhanced the region’s water recharge potential by 1.6 lakh cubic meters through the development of water structures, ensuring year-round irrigation for local farmers.
By integrating agricultural innovation, skill development, and community-driven growth, Project Sangam aligns with Vedanta’s Environmental, Social, and Governance (ESG) philosophy.