Hyderabad: Bhima Jewels said on Friday that it had launched its latest campaign, “Shine Brighter As You Evolve”, featuring actress Sobhita Dhulipala as its brand ambassador. The campaign celebrates the strength, growth and determination of women, it said.
Abhishek Bindumadhav, managing director of Bhima Jewels, said: “Our 100 year journey is built on trust and craftsmanship. Sobhita perfectly represents our values of elegance and versatility and we are delighted to have her as the face of our brand.”
Sobhita said, “This campaign reflects my own journey of growth and it’s inspiring to see Bhima Jewels celebrating these values.”
The campaign compares personal growth to the process of creating a diamond, showing how both require time, effort and resilience. “Our campaign honours women who keep moving forward and shining brighter through challenges,” Bindumadhav added.
The campaign celebrates the jeweller’s diamond collection. “As you grow, let your brilliance shine with Bhima Jewels diamond collection,” Sobhita said.
