Hyderabad: Creamline Dairy Products, a subsidiary of Godrej Agrovet, on Thursday announced the launch of ‘Godrej Jersey My Farm’ for supplying premium milk from its farm directly to the consumers in Hyderabad. The milk is priced at Rs 100 per litre.
The company said that the entire process from milking to product reaching the consumer is automated. making it a zero human touch milk.
Godrej My Farm is currently available across 70 stores in Hyderabad and also on the quick-commerce channels. The company plans to launch an app for taking orders. It also aims to be present across 500 modern trade stores in the city by year-end.
Bhupendra Suri, chief executive officer, Godrej Jersey, said, “We monitor food and health of the cattle on a regular basis. Our processing plant and fully-controlled supply chain enables us to deliver untouched, nutritious, and fresh milk.”
