Higher prices turn coffee sour
Hyderabad: Coffee prices are increasing across India, with both branded and artisanal coffee now costing more. The cost of some brands have crossed Rs 900 per kilogram, causing concern among coffee lovers.
The price hike is attributed to bad weather and the rising cost of production, though the Coffee Board has reported record exports. Experts predict that prices will continue to rise, impacting people who rely on coffee to start their day.
Coffee is enjoyed in various ways; some prefer it strong and flavourful, others want it mild. However, with prices on the rise, many consumers are now buying smaller quantities than before.
“Farmers have raised green bean prices by 20-30 per cent in recent years due to higher global demand, increased production costs, and a shift toward specialty-grade beans," explained Sajan Jha, a freelance coffee consultant and barista trainer. "
This price increase is affecting both buyers and sellers. “The price is increasing by Rs 50 now and then. If this continues, people will slow down their coffee consumption,” said Naresh G., an artisanal coffee powder vendor.
Branded coffee prices have also increased by Rs 150 to Rs 200 compared to last year. Artisanal coffee, which is generally more expensive, varies in quality and taste, with fresh stock being a major selling point.
For example, the cost of plantation peaberry coffee seeds has increased by `50 from last year, now costing `900 per kilogram. Plantation coffee has risen by `50, reaching `850 per kilogram, while Chikmagalur coffee powder has gone up by `50, now priced at `620 per kilogram.
Rupika Viswanathan, a homemaker and a daily coffee consumer, said, “My family and I start our day with coffee, and we usually drink three to four cups a day. Now, we've reduced our consumption. I prefer it strong, and I’d be happy if the prices go down. Coffee lovers like me would drink more if the prices were lower.”