TATA.ev on a Mission: Correcting Misconceptions, Building Trust in India's EV Future
Hyderabad: TATA.ev, a pioneer in the electric vehicle space and the leader of India's EV revolution, is at the forefront of dispelling myths about electric mobility in a bid to accelerate their adoption and making them a future-ready choice for a wider audience.
One of the critical myths surrounding EVs is their limited range. TATA.ev is addressing this concern with products like the Nexon.ev 45 & Curvv.ev, offering an impressive ARAI-certified range of 489 – 502 km (P1+P2) & C75* range of 350-425 km. Both models support fast charging, going from 10-80% in 40 minutes. Impressively, the Curvv.ev adds up to 150 km of range in 15 minutes using a 70kW+ charger. The company is also witnessing a shift in customer behavior - 47% of users drove over 75 km daily In 2024, a stark contrast to 13% in 2020, debunking the notion that EVs are only limited to intracity travel.
Contrary to the perception that EVs are significantly more expensive than their ICE counterparts, however, TATA.ev has been successfully bridged this gap by leveraging localization and technological advancements to offer the Curvv.ev and the Nexon.ev at a cost equivalent to the market leading ICE vehicles while being packed with more features compared to competition, making electric mobility more accessible to a wider audience. Adding to their cost-effective proposition, EVs are born automatic and boast of quieter yet powerful drives, exhilarating performance, and lower maintenance costs, thanks to their fewer moving parts compared to Conventional IC powertrains. With an EV, a customer can save over ₹4.2 lakh^^ in five years compared to conventional fueled vehicles, strengthening the value proposition of electric mobility.
TATA.ev continues to set new safety benchmarks in the EV segment. The Punch.ev, Nexon.ev, and Curvv.ev have all achieved an impressive 5-star safety rating from BNCAP. These vehicles prioritize driver and passenger safety with features like six airbags, IP67-rated waterproof and dustproof motors, and advanced Level-2 ADAS technology.
To raise awareness, foster engaged communities, and provide a dedicated one-stop solution for purchasing and servicing Tata EVs, the company has launched six EV-exclusive stores and three dedicated service centers across India.
TATA.ev is committed to making EVs mainstream by increasing accessibility, breaking adoption barriers, and dispelling common myths, as the customer profile evolves from early adopters to the early majority.
