Move over tacky synthetic rakhis because your sibling’s wrist is getting a ‘green’ style upgrade! Rakhi-makers are stepping up their game, blending fashion with sustainability through eco-friendly and designer rakhis. Think rakhis made from recycled paper, plantable seeds, organic cotton, and even hand-painted designs. Some rakhis can even bloom into flowers after the festival!
And the tradition isn’t just for brothers and sisters anymore. Today, anyone can be on the receiving end of a rakhi—whether it’s your best friend, cousin, or partner. “I love how Raksha Bandhan has evolved to be more inclusive,” says Deepti Tiwari, a Mumbai-based Chartered Accountant.
Rakhi Plantation
The eco-friendly rakhi movement is making a massive impact. More people are embracing sustainability and rakhi-makers have responded with a wide range of eco-friendly options. The plantable rakhi is a big hit. After Raksha Bandhan, you can simply plant these rakhis in soil, and they will grow into flowers or herbs. Sachin Bansal, founder of a Jaipur-based sustainable brand, CraftVatika, says, “We aimed to design rakhis inspired by traditional Indian handicrafts to replace plastic ones that were often made in China. Collaborating with local artisans from self-sustaining communities in Madhya Pradesh and Rajasthan, we brought these rakhis to life.”
Tiwari found this as a novel concept with the convenience of rakhi plantation. “It came with all the necessary products and was hassle-free since the planter, seeds, etc. were all in place” she adds.
Designer Rakhis
Designer rakhis have become all the rage, blending luxury and creativity with a dash of personal flair. Anjali Digrari, a PR representative, Indian Gift Portal (IGP.com), says they use silk threads, semi-precious stones, kundan, polki, pearls, handwoven thread, and intricate embroidery to craft their handcrafted designer rakhis. This trend benefits local artisans and craftsmen. These designer rakhis are Instagram-ready and have turned into a fashion statement.
Personalisation is key. Whether it’s adding initials, or choosing a colour palette that resonates with your bond, a personalised rakhi ensures that no two are alike. “Customers appreciate the thoughtfulness behind matching rakhis for brothers and sisters, adding a fun and memorable element to the celebration,” adds Digrari.
Style & Sustainability
Made with biodegradable materials like seed paper, terra-cotta and plant-based dyes, these plantable rakhis aren’t just about reducing waste —they’re about giving back to the earth. It’s a simple, yet powerful way to add a meaningful layer to the tradition.
These materials create elegant and earthy designs that honour both tradition and nature. “The idea of a plantable rakhi really struck me,” says Subhedar, who has decided to make the switch this year. “It’s such a cool concept — my brother gets a rakhi, and afterward, we get a plant. It’s the gift that keeps on giving.”
However, Tiwari’s attempt didn’t yield the desired outcome. “I bought about six rakhis, but we didn’t see much growth. We got a few small leaves, but their growth did not last. I think the planter was just too small.”
Many eco-friendly rakhis are produced in collaboration with local artisans. Leftover textiles, beads, and embellishments that would have otherwise gone to waste are now being repurposed into stunning rakhi designs. This not only reduces waste but also gives old materials new lease of life, reinforcing the idea of sustainability.
In the end, whether your rakhi blooms into a flower or just a fleeting fashion moment, the sentiment remains the same: love, protection, and a bit of personal flair. So, this Raksha Bandhan, why not tie a little eco-friendly rakhi. After all, if your bond can grow, why shouldn't your rakhi!
Eco-friendly Bonds
Demand for plantable rakhis up by 50% over previous year (The Better India (2021)
44% Indian consumers prefer eco-friendly sustainable products, especially rakhis (YouGov survey)
Indian Handicrafts and Gifts Fair Spring 2023 saw 30% rise in sustainable and eco-friendly products, mainly rakhis
I love how Raksha Bandhan has evolved to be more inclusive.” — Deepti Tiwari, CA, Mumbai
Customers appreciate the thoughtfulness behind matching rakhis for brothers and sisters.” — Anjali Digrari, PR representative, Indian Gift Portal (IGP.com)
We aim to design rakhis inspired by traditional Indian handicrafts to replace plastic ones.” — Sachin Bansal, founder of CraftVatika
