Chay Eyes North Market With ‘Vrushakarma’
With a fierce new avatar, strong promotions, and a larger budget, the actor aims to expand his reach beyond regional limits
Naga Chaitanya is all set to expand into the North Indian market with his upcoming mythological socio-fantasy Vrushakarma, designed as a pan-India spectacle.
According to sources, the actor is planning aggressive promotions beyond the Telugu states. “Naga Chaitanya will spend time in Mumbai and Delhi to promote socio-fantasy since it has pan-India appeal,” says a source.“Mystical thrillers don’t really face regional barriers, and that works in the film’s favour,” the source adds.
Chaitanya is set to move away from his soft romantic image and step into a more intense zone. The actor has reportedly undergone a rigorous physical transformation for his role as Arjun, pushing through gruelling workout sessions to achieve a lean, chiselled physique.
Bollywood actor Sparsh Shrivastava plays a dark role in the film, marking his Telugu debut. “He will be a revelation of sorts in the film. His character represents evil forces and finds a strong match in Naga Chaitanya,” the source shares.
Directed by Karthik Dandu, the film’s scale has grown significantly during production. Initially planned on a Rs 60 crore budget, it has now reportedly crossed `80 crore due to its expansive vision. “Audience expansion is key for such big-budget films, and exploring the Hindi market is definitely a smart move,” the source points out. The film is jointly backed by Sri Venkateswara Cine Chitra and Sukumar Writings, with Bapineedu presenting and BVSN Prasad producing.
