A leading Hindi distributor has disclosed that Mythri Movie Makers had turned down a fancy offer from Hindi distributors when they started their much-hyped Pushpa: The Rule some time ago.
“A few Hindi distributors joined hands and offered to buy the sequel (to Pushpa: The Rise) for ₹ 900 crore, but it didn’t come through,” says the source from Mumbai. “They had asked for all rights, including digital, audio, satellite and theatricals, all over the world. Pushpa: The Rise had collected ₹ 450 crore the world over, so it was a big offer. However, the makers declined the deal,” he adds.
Pushpa: The Rule is slated for release in December, and the makers are busy signing deals to garner more than ₹ 1000 crores and set a new record for a Telugu film. They have sold the Hindi dubbing rights of the film for ₹ 200 crore and audio rights alone for ₹ 45 crore. They have also struck a massive deal with Netflix for digital rights.
The source feels that “Mythri could have taken the (₹ 900 crore) offer because they are now dealing with varied buyers on their own without being able to spend time on their other projects including Bollywood films with Sunny Deol.”
However, the source concedes that, “If Mythri sells their film for over Rs 1000 crore, then it would be the biggest business deal,” and adds, “The film is the most-awaited and talked about in the Indian film industry."
A few Hindi distributors joined hands and offered to buy the sequel (to Pushpa: The Rise) for Rs 900 crore, but it didn’t come through. They had asked for all rights, including digital, audio, satellite and theatricals, all over the world. Pushpa: The Rise had collected Rs 450 crore the world over, so it was a big offer. However, the makers declined the deal” — Source
