From high-end fashion, and jewellery to home interiors, the understated elegance of silent luxury is winning over flashy wealth
Sania Mirza wearing Isahrya. (Image by arrangement)
A profound shift is taking place in the world of luxury. The glitz of flashy logos and ostentatious displays of wealth is giving way to the rise of “quiet luxury” — a lifestyle and aesthetic defined by understated elegance, impeccable craftsmanship, and timeless design. This movement represents more than a fashion trend; it is a cultural recalibration driven by changing values, economic considerations, and a deeper psychological yearning for authenticity and self-expression.
From high-end fashion and jewellery to home decor, quiet luxury reflects a growing desire for meaning and sophistication over excess and status signalling. It is redefining what it means to live a life of refinement.
A Cultural Shift
The transition to quiet luxury reflects a broader cultural evolution. Today’s consumers are increasingly rejecting the overt status games of the past, where luxury was synonymous with brand logos that screamed wealth. Instead, they are embracing subtlety, thoughtfulness, and personal connection.
A Cultural Shift
The transition to quiet luxury reflects a broader cultural evolution. Today’s consumers are increasingly rejecting the overt status games of the past, where luxury was synonymous with brand logos that screamed wealth. Instead, they are embracing subtlety, thoughtfulness, and personal connection.
Gauri Tandon, Co-Founder of Isharya, a luxury jewellery brand, encapsulates this cultural shift. “I find the shift toward valuing quality and longevity over flashy logos deeply refreshing. It’s a move toward authenticity, craftsmanship, and self-expression over status signalling — a maturing of consumer preferences. This idea of ‘silent luxury’ resonates with me as it reflects a more thoughtful way of living: investing in pieces with meaning and staying power, rather than chasing trends.”
This sentiment resonates strongly with a new generation of buyers who seek products and experiences that align with their values. Quiet luxury is about more than style; it is a statement of intentionality, a rejection of wasteful consumption, and a focus on sustainability.
Responsible Factors
The rise of quiet luxury is also rooted in economic and psychological factors. Consumers are less inclined to make impulsive, ostentatious purchases in uncertain economic times. Instead, they seek value in the form of durability and craftsmanship. Owning a beautifully crafted item that withstands the test of time provides a sense of security and pride.
Responsible Factors
The rise of quiet luxury is also rooted in economic and psychological factors. Consumers are less inclined to make impulsive, ostentatious purchases in uncertain economic times. Instead, they seek value in the form of durability and craftsmanship. Owning a beautifully crafted item that withstands the test of time provides a sense of security and pride.
Mayana Sobti Rajani, owner, The Story Brand, Mumbai explains, “People are embracing quality and craftsmanship over an obsession with displaying brand logos. This shift is a celebration of understated elegance and personal style. Design, materials, and attention to detail have rightly taken centre stage.”
Quiet luxury reflects the commitment towards craftsmanship and quality. Today’s consumers are more conscious and intentional, choosing timeless quality over blindly following trends or logos. Psychologically, quiet luxury satisfies a deeper need for authenticity and self-expression. In a world increasingly shaped by social media and digital filters, people are drawn to objects and experiences that feel real and personal. Rather than projecting wealth outwardly, quiet luxury allows individuals to enjoy the intrinsic value of their possessions.
Big Influence
The influence of quiet luxury is being felt in fashion and interior design. In fashion, this means a focus on muted colour palettes, classic tailoring, and high-quality fabrics. Think cashmere sweaters, tailored coats, and leather accessories that whisper sophistication rather than shout status. Brands like Loro Piana, The Row, and Brunello Cucinelli have long championed this aesthetic, and their appeal is now broader than ever.
Big Influence
The influence of quiet luxury is being felt in fashion and interior design. In fashion, this means a focus on muted colour palettes, classic tailoring, and high-quality fabrics. Think cashmere sweaters, tailored coats, and leather accessories that whisper sophistication rather than shout status. Brands like Loro Piana, The Row, and Brunello Cucinelli have long championed this aesthetic, and their appeal is now broader than ever.
In the jewellery space, quiet luxury has inspired designs that emphasize craftsmanship and storytelling. Gauri Tandon, co-founder of Isharya says as a brand one needs to champion the art of storytelling, craftsmanship, and timeless design. “Silent luxury is about understated elegance — letting a piece speak through its design, quality, and the way it makes you feel, she says. It merges heritage with contemporary sensibilities, creating pieces you can layer, treasure, and make your own across seasons and milestones. In interior design, quiet luxury manifests as serene, uncluttered spaces filled with artisanal furniture, natural materials, and heirloom-quality pieces.
The Future Trend
As people grow increasingly disenchanted with conspicuous consumption and fast fashion, the appeal of timeless elegance and thoughtful design will only continue to grow. The ‘quiet luxury’ movement is not about rejecting luxury but redefining it. True sophistication is not about shouting wealth but embracing authenticity, craftsmanship, and the simple pleasure of owning something meaningful. It is an ethos that speaks to a more mature, thoughtful, and sustainable way of living—one that will likely shape the future of luxury for years to come.
The Future Trend
As people grow increasingly disenchanted with conspicuous consumption and fast fashion, the appeal of timeless elegance and thoughtful design will only continue to grow. The ‘quiet luxury’ movement is not about rejecting luxury but redefining it. True sophistication is not about shouting wealth but embracing authenticity, craftsmanship, and the simple pleasure of owning something meaningful. It is an ethos that speaks to a more mature, thoughtful, and sustainable way of living—one that will likely shape the future of luxury for years to come.
( Source : Deccan Chronicle )
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