Women Warm-up to Otome(N) Love

In these games, players assume the role of a female protagonist who navigates relationships with multiple male (and sometimes female) characters. The choices they make determine how the story unfolds, leading to a variety of endings — some joyful, some tragic, and others lingering in bitter- sweet ambiguity. But what is it about Otome games that have young women so enthralled?

For many players, Otome games provide an emotionally fulfilling escape. Sara. J (23), a college student, describes how these games allow her to experience romance in a safe, controlled way. “I’ve always been shy when it comes to dating in real life,” she admits. “Otome games give me the chance to explore different relationships without the fear of rejection. Plus, the characters are so well-written that they feel real.”

This deep connection to the characters is a hallmark of the genre. The male leads in these games are often designed to appeal to various romantic preferences — ranging from the classic ‘prince charming’ to the ‘mysterious bad boy’ or the ‘childhood friend who secretly loves you.’

“I love the slowburn romance in these games,” says Emily Carter (26), a long-time Otome game fan. “Unlike real life, where things can be complicated and messy, Otome games let me experience the kind of romance I dream about — where love is passionate, heartfelt, and sometimes even dramatic.”

Relationship analysts believe that Otome games fulfil emotional needs that many young women may not easily find in real-life relationships. Ms. Poonam Krishan, a relationship analyst explains: “These games offer an interactive form of escapism. Many women appreciate the ability to engage in a romantic fantasy where they have full control over their choices. It provides them with a sense of agency and fulfilment that might be missing from their everyday interactions.”

Krishnan notes that Otome games can serve as a form of emotional selfcare. “For some, these games help alleviate loneliness and allow them to experience affection in a way that is safe and comforting. Men have always been a lot more desirable when fictional for ages, whether it's a character from a book or a game as long as the character stems from the imagination of a woman it's about to be popular. They know exactly what to say and do without you having to ask for it.”

Otome games originated in Japan in the 1990s but have since gained global popularity. Titles such as Mystic Messenger, Ikemen Vampire, Obey Me!, and Love and Deep Space have attracted millions of players worldwide, with developers increasingly focusing on diverse storytelling and high quality production values.

“We’ve seen a huge shift in the gaming industry,” says Andre López, a marketing analyst for a mobile game publisher. “More developers are realizing the potential of catering to female gamers, and otome games are a perfect example of that demand. Before only men would purchase games nowadays women splurge just as much.”

While Otome games provide enjoyment, some question whether they affect real-life relationships. Can an intense emotional investment in fictional characters impact expectations for real world romance? Krishan believes it depends on the indi- vidual. “For most players, Otome games are simply a fun escape. But for some, particularly those who struggle with social interactions, there’s a risk of becoming too dependent on these virtual relationships.”

However, players like Sara. J argues that Otome games have helped improve their real world communication skills. “These games have taught me how to recognize emotions and communicate better in my actual relationships.”

Many developers take advantage of the season by offering special in-game events, exclusive romantic storylines, and limited time character interactions.

“It’s like having a personal Valentine’s experience, even if you’re single,” says Laavanya Sanjay, an Otome games pro player. She has spent over Rs 1 lakh on these games. “Who needs a date when you have a cast of handsome, fictional men vying for your love?”