Apple launches Apple Store app in India

The Apple Store app will feature multiple tabs that help customers both shop for and go further with Apple products.

Products will offer a single destination to easily discover the latest Apple products, accessories, and services, while learning about key Retail programs like Apple Trade In, and financing options.

The For You tab offers a seamless shopping experience by providing customers with the most timely and relevant information and recommendations, while highlighting and organizing saved or favourited items for quick access.

Once a customer purchases their new product, the Go Further tab can connect them to Apple’s knowledgeable Specialists for online Personal Setup sessions. They can also receive tips on getting the most out of their devices through short videos or by signing up for complimentary Today at Apple sessions at their local Apple Store, which aim to inspire and empower customers to unlock their full potential.

Shoppers can customise their Mac with a more powerful chip, extra memory, or additional storage, as well as engrave their AirPods, iPad, Apple Pencil Pro, Apple Pencil (2nd generation), and Air Tag for free with a mix of emoji, names, initials, and numbers in a choice of eight languages. And soon, they will also be able to schedule a fun digital gift message, bringing even more personalisation options.

The Apple Store app provides options for easy delivery and pickup, so customers can get their new Apple products quickly and conveniently.

Apple’s first two stores in India opened in April 2023 in Delhi and Mumbai, and future Apple Store locations are planned in Bengaluru, Pune, Delhi-NCR and Mumbai.