Today's consumers use their smartphones for everything from entertainment, information to shopping. This opens up a world of opportunities for brands to reach consumers during multiple, intent-rich, micro-moments. Marketers are transitioning towards micro-moment marketing strategies to build contextual engagements in real-time across multiple moments during the consumer journey. Whether a user abandons a cart, exits an app, or just doesn’t use an app for a long time, personalised, real-time push notifications, at the right time, without limitations in terms of technology and connectivity, can help brands engage their users and bring them back to the purchase cycle.
For instance, telecom brands can send notifications to users when their data balance is low, while eCommerce can show exit-intent notifications with tailored offers on last-seen/carted products. Similarly, a retail brand can engage app users by offering discounts when users are near the brand’s physical store location. However, engaging users in real-time can be a challenge.
To help marketers overcome real-time engagement challenges, MoEngage, a leading omnichannel user engagement cloud, offers Real-Time Device Triggers - a proprietary solution to help marketers enhance their mobile app conversions.
Consumer brands can leverage the power of MoEngage SDK and their app’s native capabilities to deliver instant push notifications to users at pre-determined behavioural events. These real-time trigger campaigns are backed by the platform's industry-leading capabilities like segmentation, personalisation based on user attributes such as behavioural data, product affinity, localisation based on language/location, dynamic A/B testing and more can help brands enhance the user experience across channels and drive greater marketing ROI.
According to a recent survey by Google, over 75% of users claimed that their smartphones help them become more productive. Millennials today use smartphones to perform day-to-day tasks and MoEngage Real-Time Device Triggers can help marketers send instant messages at the right mobile moments, reach out to customers even when they are offline and also deliver the right push notifications during micro-moments in their user’s purchase period.
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