2017 marked one of the most significant years for Apple as the company went for a modern approach for one of their most successful products — iPhone. The iPhone X with its new-age design and next-generation features certainly caught attention all over the globe. And now, a Strategy Analytics report states that Apple earned approximately $61.4 billion in the last quarter of 2017, indicating the iPhone X to be a highly successful product.
In fact, Apple’s fourth quarter revenue for 2017 was three times more than what Samsung managed. The South Korean manufacturer barely managed around $18.9 billion dollars, with China’s Huawei lagging behind at $8.4 billion.
What worked for Apple? The ultra-expensive iPhone X with a $1,000 price tag. Along with the iPhone 8 and iPhone 8 Plus, Apple’s average iPhone selling price is currently approaching $800 in the US market. Therefore, despite no exact sales figure available for the ultra-premium iPhone, the higher selling price for the smartphone could have made up for a majority of Apple’s high sales figures.
Meanwhile, Samsung’s Galaxy S8 and Note 8 were responsible for bringing in majority of numbers for the company, despite having considerably lower price tags. Huawei, who claims to be a direct challenger to Apple, also managed a fraction of what Apple earned, despite launching flagship grade smartphones with AI-enabled chipsets.
However, these sales figures could change in the first quarter of 2018, considering Samsung’s upcoming flagship smartphone, the Galaxy S9 and S9 Plus, both which are rumoured to be one of the most expensive Samsung smartphones ever made. The Samsung 2018 flagships are expected to be launched at the MWC 2018 in Barcelona on February 25.
