What is arguably the largest service network in India has been launched for its full product range including phone, TV, fridge and AC. In the process, it reached beyond urban India to rural Bharat — and 6,000 talukas across 29 states and 7 union territories.
In an earthy take on Digital India, the Korea-based player, is taking on road, 535 vans converted to be mobile service centres that would do servicing and repairs for every customer no matter how remotely situated, within 24 hours of a call.
While most mobile phone sales and service tend to be clustered around metros, Samsung has chosen to concentrate on the 69 per cent that live in rural India, bringing to their doorsteps, the same services offered in 3,000 service points country wide. Last week, at its Noida factory, the company flagged of a symbolic 29 vans — one for each state - equipped with work benches, stores of spares and gensets to work where there is no electricity. A skilled technician will ride with each van as it tours villages on a regular schedule, answering service calls.
-IndiaTechOnline
