Sooner or later, the time comes when one’s identity is no longer up to scratch. This is where it becomes essential for the brand to initiate a few changes and go out with the old and come in with the new.
Walking on these lines, Mozilla is set to implement some serious changes to its branding. They had announced earlier this year that they would change its logo and enlist the internet’s help in reaching a final decision.
To help realize this vision, Mozilla hired British design company, Johnson Banks to come up with at least 7 new ‘new concepts’ to illustrate the company’s work.
The designs are vibrant and instantly attractive. In fact, several of them even recall ‘80s and ‘90s style. According to Mozilla, each new design reflects a story about the company.
"From paying homage to our paleotechnic origins to rendering us as part of an ever-expanding digital ecosystem, from highlighting our global community ethos to giving us a lift from the quotidian elevator open button, the concepts express ideas about Mozilla in clever and unexpected ways" Mozilla's Creative Director Tim Murray writes in a blog post.
Mozilla is however, only asking for comments. Whether or not, the design will be selected as per what the internet users prefer, is entirely up to them to decide.
"From here, we’ll reduce these seven concepts to three, which we’ll refine further based partially on feedback from people like you, partially on what our design instincts tell us, and very much on what we need our brand identity to communicate to the world," Mozilla says.
The design is expected to be finalized by the end of September. To view, leave a comment or to critique for a specific logo, go to Mozilla's blog and click on each logo to be taken to its dedicated discussion page.
