Instagram Tests Dislike Button For Comments

Meta-owned Instagram has confirmed that it is testing a dislike button for comments after users noticed a new button to dislike comments.

This dislike button feature will appear on both reels and posts.

Instagram head Adam Mosseri said that there will be no dislike count, nor will anyone know if you click on the dislike button. He added that the dislikes will count towards ranking comments.

“Some of you may have seen that we’re testing a new button next to comments on Instagram - this gives people a private way to signal that they don’t feel good about that particular comment. I want to be clear: this is a test, there is no dislike count, nor will anyone know if you tap the button. Eventually, we may integrate this signal into comments ranking to move disliked comments lower down. Our hope is that this might help make comments more friendly on Instagram,” he said in a post on Threads.

Earlier, there were rumours of testing such a feature, and now Instagram has officially confirmed it.

A Meta spokesperson said that they are working to help people have better control over their Instagram experience.

“We’re working on ways to help people better control their Instagram experience and what they’re seeing on the app. We’re testing a new button next to each comment on a Reel or Feed post for people to privately signal they don’t feel good about that particular comment or find it irrelevant. We’re testing this with a very small group of people to start. Later, we may also test moving these comments lower in the comments section to create a better experience,” the spokesperson said.