Meta Reportedly Offering Millions to Hollywood Celebs For Their Voice. (AP Photo)
Meta, the parent company of Facebook, Instagram and WhatsApp, is reportedly offering millions of dollars to Hollywood celebrities for the right to use their voices for artificial intelligence projects, according to a Bloomberg report.
As per the report, the company is in talks with Judi Dench, Awkwafina and Keegan Michael key. Meta is racing to close deals before the Connect 2024 event in September, where the company will be unveiling a suit of AI products.
The company could use the voices into its digital assistant but negotiations have been challenging for the company as the actors have set stricter limits. Meta has been in talks with top talent representatives and they would like to have the rights to use the voices of celebs for over a fixed period of time.
This comes amid the actors and writers who went on strike last year against the use of AI, as they feared that they would lose their job to the AI technology. However, SAG-AFTRA, the unions for actors, has reportedly reached an agreement with Meta on terms on the use of the voices.
The company could use the voices into its digital assistant but negotiations have been challenging for the company as the actors have set stricter limits. Meta has been in talks with top talent representatives and they would like to have the rights to use the voices of celebs for over a fixed period of time.
This comes amid the actors and writers who went on strike last year against the use of AI, as they feared that they would lose their job to the AI technology. However, SAG-AFTRA, the unions for actors, has reportedly reached an agreement with Meta on terms on the use of the voices.
( Source : Deccan Chronicle )
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