Recently, HTC has been in the news for calling it quits in the Indian market. The brand, that still competes with Apple and Samsung with its competitive smartphones, has been seen as quitting the country after several of its officials in the top management have reportedly resigned. However, the HTC isn’t done yet.
According to a report by Gadgets 360, HTC will still continue to sell their smartphones in India, with no intention of halting the sales. "HTC will continue to sell its award-winning smartphones in India; indeed, we have just launched the HTC Desire 12 and HTC Desire 12+ in the India market. HTC always seeks new efficiencies in operation, and regularly reviews the channel and product strategy to ensure appropriate offerings in each market," said HTC in a statement.
However, the company approves that some of its workforce ‘has been let go,’ citing reasons to optimise the internal workflow efficiency. "HTC recently optimised the organisation to bring the businesses under common leadership in the regions and continues to realign resources against its key strategic initiatives. The recent reduction in workforce in the India office is designed to more appropriately reflect local and regional market conditions and will help HTC more effectively advance into a new stage of growth and innovation. There are still more than ten employees in the India office providing full functionality," the company said.
Therefore, despite trimming down their internal management, the Taiwanese smartphone manufacturer is still aiming to be competitive in the Indian smartphone market as well as in new upcoming fields such as Augmented Reality and Virtual Reality products. "Being an important market to HTC, we will continue to invest in India in the right segments and at the right time. We value our customer distribution partners and will have a bright future together. As an innovator leader, we shall continue to look for talents in strategic areas for further growth,” said HTC.
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