Samsung Electronics has unveiled Samsung Vision AI, bolstering its artificial intelligence initiative for its premium TV lineup.
The AI-powered screens will be able to search on the internet for information about the content being displayed such as a product or an actor. It can generate background images and also translate in real time. The premium models will be equipped with a built-in AI process which analyses content as well as enhances colours and contrast, and also optimizes audio.
Samsung also unveiled the latest flagship Neo QLED 8K QN990F and updates to its Lifestyle TVs and future display technologies at the CES 2025 event.
“Samsung sees TVs not as one-directional devices for passive consumption but as interactive, intelligent partners that adapt to your needs,” said SW Yong, President and Head of Visual Display Business at Samsung Electronics.
The South Korean tech giant has collaborated with Microsoft and Google to expand its Vision AI.
“In collaboration with Microsoft, Samsung announced the new Smart TVs and Smart Monitors featuring Microsoft Copilot. This partnership will enable users to explore a wide range of Copilot services, including personalized content recommendations,” the statement read.
“Samsung also plans to work closely with leading AI partners such as Google and others to expand what Vision AI can do,” it added.
