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Meta's Threads Surpasses 100 Million Daily Active Users

Meta CEO Mark Zuckerberg announced that its microblogging platform Threads has now more than 100 million daily active users.

The tech giant CEO said that Threads has 300 million monthly active users, up from 275 million in November.
Threads may have benefitted from the recent migration of users from X, post the US election results. In November, Adam Mosseri said that Threads has seen a million sign-ups per day for three months.
“Huge couple of weeks for Threads. More than 15 million signups in November alone, and going on three months with more than a million signups a day. Know we have a lot more work to do, and our teams are working hard to get this community what they need. Appreciate you all,” Adam Mosseri wrote on Threads.
Another microblogging platform Bluesky also benefited from it as the platform has 25 million total users.
Threads have released new features in order to attract users. Recently, it released a search feature that will allow users filter searches to a specific profile and within date ranges. In addition to that, it earlier rolled out custom following feeds, updated algorithms and also a design change making it easier to move between feeds.
( Source : Deccan Chronicle )
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