T-series to market content rights of 'Baahubali'
South India's biggest music label LAHARI Music is now spreading its wings
By : DC Correspondent
Update: 2015-05-27 18:46 GMT
Mumbai: After establishing themselves in Hindi, Punjabi and Bhojpuri music, T-Series through a strategic tie-up with South India's biggest music label LAHARI Music is now spreading its wings in South. ‘Lahari Music’ has acquired Telugu and Tamil music and audio visual rights for Rana Daggubati – Prabhas starrer "Baahubali" touted to be the most expensive film being produced ever in the history of Indian cinema. As per the tie-up, T-Series shall market audio & audio visual content on YouTube and all Television Media throughout the world and Lahari shall continue to distribute the same across other verticals.
Directed by S.S. Rajamouli, the film that has created a stir in India across all film industries, the music of the film will be released soon while the theatrical launch will be done this month end. Bhushan Kumar on one of his biggest collaboration speaks, “This is one of the crucial collaborations for us at T-Series. Joining hands with Lahari Music has helped us expand our reach in South India and what better than Baahubali for the start. The film has already created curiosity and the mindblowing music will definitely make this a winner.”