Lingerie brand apologises for Father's Day ad that went horribly wrong
The brand made an embarrassing error on a print advertisement
By : DC Correspondent
Update: 2015-06-23 11:59 GMT
"For the ladies...who pamper their dads!" , this tagline of a print advertisement for lingerie brand Triumph has been drawing a lot of flak across social media. The popular underwear and lingerie manufacturer promised 15 per cent savings at their Crescat store on June 21 on the occasion of Father's Day. Though the original source of the advertisment cannot be pointed out, it seems to have been printed in newspapers across Sri Lanka.
Why are the naysayers so upset about the ad? Because the tagline misrepresents the value of the role fathers play. The ad has been deemed "disgusting", "perveted" and "Shameful" by Twitterati.
Seriously! What the hell does this mean?? How, what, Why, was the copywriter thinking?! Really disgusting #triumph ad pic.twitter.com/k1zL6GHB1U
— Swara Bhaskar (@ReallySwara) June 23, 2015This bizarre perverted triumph ad is from Sri Lanka. Not Indian. pic.twitter.com/AZdXmYwMlZ
— Aparna Jain (@aparna_jain) June 23, 2015Brickbats to the Ad agency who delivered this thought. "Depraved Decadent Daddy's Day".Shameful Triumph shameful https://t.co/RLG9QCvbAg
— rishi kapoor (@chintskap) June 23, 2015Can you believe it! And we are complaining about God-Save-Kejriwal ad "@mehreenrana: I don't even have the words. pic.twitter.com/AGgtxWSsAS”
— Shekhar Gupta (@ShekharGupta) June 23, 2015Umm... So this ad by Triumph... Well... Um... pic.twitter.com/AWIEs3A1PV
— Deepak (@chuck_gopal) June 23, 2015The brand immediately took to social media and apologised for the error.