Memories on a cloud

He started maintaining a diary when he was in Class VI. Today, Saikiran Gunda has over 20 diaries filled with pages of memories. But while looking through his diaries in search of an idea he had jotted down for a start-up, he thought to himself: “Why should finding a memory be so difficult?”

And that’s how Memilog — Memories-I-log — came into being. Memilog is an online portal for saving memories, just like a diary, but online. Saikiran says, “I have written so much over the years that I know exactly how the ‘diary blogging’ functions. That’s why Memilog is an online portal where one can create a timeline of their memories, just like Facebook, only private.”

Privacy is of major concern and the team has ensured that what people write on their Memilog account is accessible only to the user, not even to the team. “People can even segregate their memories, create a list out of them. This way, if someone wants to see just their college memories they can create a sub-head and click on that whenever they want to see any memory related to college,” he says.

Starting with a team of three in May 2014, the start-up now has a core team of six members and 120 interns from different colleges. “The interns are a part of what we call the Memilog Action Army, divided into regiments and are called soldiers,” Saikiran says with a laugh.

Currently they have over 30,000 users logging in daily from 144 countries.

The team also always manages to stand out at start-up events in the city because of their creative installations, be it the MemiBot, their robot mascot, or the Memicar.

Over the last year, they have hosted various events including Memicricket, a cricket tournament for start-ups. They also painted a wall at Necklace Road with the theme “Love your City” in February this year, which got them over 1,50,000 page hits in a day.

Ask Sai what drives him and his team, and he says, “We believe in excitement, energy and enthusiasm. When we are hiring too I always ask for one thing, ‘you need to be mad’.”