Tata Motors on top gear to boost EV sales

Pune: Tata Motors, India’s third largest car maker, will launch six new electric cars over the next two years to boost its leadership position in the electric market and grow the green segment in the country.

“We will launch a new electric vehicle model next year,” Vivek Srivatsa, Head, Marketing, Sales and Service Strategy at Tata Passenger Electric Mobility told FC without disclosing the model.

He said Tata Motors is the market leader with over 77% market share in India's electric vehicle (EV) market in the first half of this calendar year, with sales of over 34,000 electric cars.

“We are growing the EV market with new green vehicle models,” Srivatsa said, saying the company was on its track to deliver 10 electric models by 2025. At present it sells Tigor EV, Tiago EV hatchback, Nexon EV and Xpress T EV which have been well received in the market.

“The sales momentum will be accelerated when six more EVs such as Curvv EV, Sierra EV, Avinya and Harrier EV will be introduced in the market,” Srivatsa said.

He said till date over 1 lakh Tata electric cars were on the Indian roads and in the five months from April to August 2023 while Tata Motor sold 26,600 EVs, the EV industry had sold a total of 36,000 units.

According to Canalys research firm, in the first half of this calendar year, MG Motors, the second biggest EV players in the country, surpassed 10 per cent market share, largely due to the success of the MG ZS and MG Comet (also known as the MG Air), which gained traction in selected markets.

During the period, Mahindra presented a direct challenge to Tata with its XUV 400, securing a substantial 9 per cent market share. Similarly, Citroen's eC3 EV achieved a 3.5 per cent market share, reflecting a positive market response to more affordable compact EVs.

Recently, Tata Motors introduced the all-new Tata Nexon EV priced at Rs 14.74 lakh at the Delhi showroom. The range of the all-new Nexon EV LR has been increased to 465km (MIDC Certified).

With V2L technology, the Nexon EV acts like a power bank, and helps stored energy in the HV battery to power external gadgets, appliances etc., such as electrical camping equipment, power tools and a variety of consumer electronics devices.

The new Tata Nexon is also capable of charging other EVs.