Centuary Mattress announces PV Sindhu as brand ambassador

 Hyderabad: Hyderabad-based Centuary Mattress on Tuesday announced that ace badminton player P V Sindhu has been signed as the company's brand ambassador.

Centuary Mattress executive director Uttam Malani said she will be championing the importance of the right mattress for fitness and well-being.

“Just as rigorous training is vital for success, so is the restorative power of a good night's sleep on the right mattress. I'm thrilled to be a part of Centuary's journey, advocating healthier sleep solutions,” said Sindhu.

The mattress industry in the country is about Rs 10,000 crore and 40 per cent of the industry is organised.  “We occupy 10 per cent market share of the organised mattress market and our plan is to double up to 20 per cent market share in the three years,” Malani said.

The firm has plans to open 500 exclusive showrooms in three years taking the total to 1,000. About 10 per cent of its revenue comes from exports, he said.