Evolution of Movie Piracy: From Illegal Websites to Social Media Leaks

Update: 2024-04-06 05:54 GMT
(Representational image)
Previously, when a new movie was released, people would often check piracy websites like Movierulz and Tamilrockers to see if a pirated copy was available. This practice of accessing pirated copies had significant negative impacts on film production, in terms of revenue. Cybercrime units and film distributors have taken prompt measures to remove piracy links upon detection. However, the issue of piracy has diminished to an extent in recent times as audience now focus on clarity of picture and dialogue, which often lack in pirated copies.

Now, a new trend has emerged wherein movie clips are leaked to social media platforms with individuals sharing clips of movies as posts or feeds. This raises the question whether this trend will harm or benefit the movies.

One positive aspect is that film clips on social media generate buzz and capture the attention of audience, encouraging them to watch movies. Recent examples like "Tillu Square" and "Crew" saw leaked clips circulated on social media, resulting in increased ticket sales.

However, there is a negative aspect to this as well. Movies have suspense and thrilling elements that filmmakers want the audiences to experience on big screen. Leaking crucial parts of the movies and scenes lessen the impact of suspense, leading to audience cancelling tickets or losing interest in watching the movie.

To address this issue, filmmakers are now releasing posters only a day before the movie's official release, urging audiences not to share movie scenes and clips on social media platforms. Despite such efforts, the shift from pirate movies to social media leaks is still rampant. Nevertheless, a significant section of the audience still prefers to watch movies in theaters or waiting for their release on OTT platforms.

In summary, leakage of movie clips on social media platforms has both positive and negative impacts for the film industry. While it can generate excitement and boost ticket sales, it also compromises the intended cinematic experience and may deter a section of viewers.

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