Bellamkonda Srinivas in a new avatar

Actor Bellamkonda Srinivas has been working out for a while now to get ripped abs for his next film — a feel-good wholesome family entertainer scripted by director Boyapati Srinu. Apparently, Boyapati designed the actor’s look for the film, which was revealed recently.

“Boyapati is known to show his heroes in a very macho avatar and he plans to do the same with Srinivas. While Srinivas has been working on his body, the director has been very careful in choosing his attire,” shares a source from the unit, adding that around 20 per cent of the film’s shoot has already been wrapped up. Produced under the Dwaraka Creations banner by Miryala Ravinder Reddy, the film stars Rakul Preet Singh and Pragya Jaiswal as the female leads.